At the risk of sounding old – we remember the days before the internet was a part of everything we did.
Yep, back when if you wanted to talk to someone you had to pick up the phone or go and see them. And ff you wanted to get the message across, the biggest way to do it was a billboard!
Nowadays, we can send a message to millions in an instant, tweet our thoughts on international news as it’s happening and showcase our skills on beautifully designed websites. Really, there is no limit to what we can do with nothing more than an internet connection – what could be better?
While things may have moved on slightly, there are still some great lessons to be learned from those good old days.
Even if we are partial to a good Retweet!
Direct Mail Ruled Supreme
When you wanted to get in contact with a large number of people in a short amount of time, Direct Mail was the way to do it. Now considered something a little different in the age of eshots, a creative campaign could make you stand out from the crowd and you can bet if it’s interesting enough it will end up on Instagram.
Two birds and all that!
Using Direct Mail campaigns is also a great way to connect, without having to worry about GDPR limiting who you can contact. In fact you can read our full post about GDPR and what it means for you here.
Print Marketing Was the Way to Get Noticed
Finding out what was going on in the industry wasn’t as easy as a Google alert or taking a look at what’s trending. Magazines, newspapers and brochures were accountable for a good chunk of advertising before we hit the World Wide Web.
And people still like having something that they can take away or reference later on – especially at exhibitions. In a recent study, Fed Ex revealed that a staggering 85% of consumers found the quality of print to indicate quality service. Food for thought!?
Networking Meant Face to Face
Before LinkedIn connections were a part of the business world, face to face networking was the way to get to know people and expand your business. The best part of combining the two is using technology to whittle down who you want to talk to. Is there someone you’d like to chat to who is posting online about going to the same event as you? Use the opportunity to connect.
At Juicy we still believe in meeting people face to face where possible, with a good cup of coffee of course (and cake). If that’s not possible there’s always Skype or FaceTime to put a new spin on an old method.
People Bought from People – And We All Still Do!
How many times have you been told to ‘pop it into an email’?
While it might be more convenient, but emails aren’t very personal are they. Having a face ti face conversation, an in-depth phone call or personalised letter makes someone feel valued.
At Juicy, we love to have a chat and find out exactly what we can do to make your life easier!
Additionally, how you present yourself online is a big part of a customer’s choice to buy from you. Does your website reflect your brand and what you stand for? Are you proactive on your social media accounts and appealing to your buying personas?
All of these now give insight into you and your business.
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