Fight Back Marketing – leading the rebellion against gloom and doom
What could incentives do for you and your business?
In this the second part of our campaign to banish your business blues, we’re looking at INCENTIVES… and just a few of the ways you can use them to beat the pandemic.
What do you need incentives to do for you?
Increase your order values?
A well-constructed ‘sliding scale’ encourages customers to add items to their order so they can reach the next level of reward.
Encourage regular repeat buying?
Not just one more time, but how about 3 more times, 6 more times, or even every month for a year? The longer the scheme, the more of a habit the buying pattern will become, making you the ‘preferred’ supplier.
Bring you more customers?
Referral is one of the best ways to generate new customers, so how do you encourage customers to recommend you; and how do you thank them when they do? Well structured, your referral scheme could even deliver more sales as well as extra customers too.
Improve sales force productivity?
There are plenty of options alongside the usual prizes and cash bonuses; perhaps extra holiday (paid or unpaid), flexible benefits, even childcare arrangements – what will your team truly value? Remember to set clear, specific goals for them to achieve.
Galvanise your distributors into action?
What could they do for you? Sell more of the same, sell additional products from your range, sell your products in more of their outlets (if they have multiples)? Think cross-selling, up-selling and out selling the competition!
Whichever incentives you choose, the golden rules for good uptake and profitable results are to have appropriate rewards for your target audience; a structure which delivers the benefits you want; and rewards expenditure which only becomes due after you have made your extra sales.
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