As the year is slowly drawing to a close, you can guarantee 2018 will bring a new host of website design trends and functionality, but one trend that has been recurring over the last few years is responsive web design.

So what does responsive actually mean? Well…

Responsive websites automatically identify the device and provide the optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling. They also load quicker on mobile devices.

Non-responsive websites squish the whole site into a mobile screen, meaning the text will become extremely small and you have to zoom in and out as well as dragging the page around the screen.

To be completely honest, it’s REALLY ANNOYING for the user.

Although responsive websites have been around for years, there’s an increased urgency for upgrading non-responsive sites. Why, you ask?

Well, this year for the first time ever, smartphone browsing has overtaken laptop and desktop surfing.

In a recent study, Adobe discovered that nearly 8 in 10 of consumers stop engaging with content that doesn’t display well on their device. Also a huge 40% of people will choose another result in a search if they first one they land on is not mobile friendly (iACQUIRE).

Imagine how this might be affecting your website if it’s not responsive…

But responsive design isn’t just important for aesthetics – Back in 2015, Google introduced what developers called ‘Mobilegeddon’. This algorithm update means that if your website isn’t responsive, you will be penalised and bumped down the rankings. If your competitor has a responsive site, they will be pushed above you on mobile search results.

So, can you really afford to miss out on this level of traffic, just because your site isn’t responsive?

We certainly couldn’t, which is why we updated our site…

Here’s what our site looked like when it wasn’t responsive…BLEGH!!

Compared to our latest website… (much better, if we do say so ourselves!)

To summarise, what are the dangers to your business if you don’t upgrade? Well, you’ll risk…

  • Missing out on traffic from mobile users
  • Potential damage to your reputation – first impressions are so important
  • Harming your SEO efforts
  • Increased bounce rates (as more and more sites become responsive)
  • Irritating potential customers if they have to keep zooming in and out

But don’t panic, we’re here to help!

All of our websites are responsive and incorporate clever creative, eye-catching design and compelling calls to action. They are designed to build great relationships, prompt people to take the next step and entice them to buy.

Combine that with some good SEO and your website will boost your positioning, competitive edge and ultimately your profits.

Just think, how nice will it be to start 2018 on-trend and ahead of your competition?!

For a limited time only, we are offering a FREE website consultation and audit worth £250 when you book in November!

To claim the offer, please email quoting ‘RESPONSIVE’.

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