It’s our birthday! Happy birthday to us!
20 amazing years of living and loving the marketing we do for you.
We’d like to say a huge and heartfelt THANK YOU to you for being here with us. We’re proud and privileged to work with lovely clients. Some of you have been with us since before the start… yes, really! You’ve put up with us for that long! Some of you are newer, but we hope you stick around that long too.
Over those 20 years we’ve morphed from Trilogy, through Elixir, into Juicy, but one thing has always stayed the same… our passion for great marketing. We’ve evolved, we’ve embraced change, and we’re still ridiculously excited and inspired by everything our fast-moving, ever-changing industry throws at us.
We certainly don’t stand still.
It’s so important to stay current and relevant… to be at the forefront of what you do… so with that in mind, we gave ourselves a bit of the Juicy treatment and are super excited to be unveiling our refreshed and reinvigorated Juicy branding to you… right now… you’re the first to see it! (Apart from us, of course!)
A great big welcome to your ‘new’ JUICY Marketing
We’ve been rebranding clients for years: watching how the change breathes new life into their business, rejuvenates their sales and influences so many people – owners, managers, staff and most importantly customers – to fall “in love” with the company all over again.
We love being ‘Juicy’
Juicy captures who we are and how we work – and we certainly didn’t want to lose that – but we’ve had the same look and logo for 10 years now, so it was time to step back, take an impartial look (boy, was that difficult; it’s our baby!), and see if it needed a little ’work’.
It’s important for your brand to reflect who you are, how you work and what your business stands for. And, like most things, it could do with a refresh every now and again… sometimes a complete overhaul is in order, others a simple update is all that’s required. For us, it’s also important to practice what we preach!
So: what did we want to achieve?
A new look, but still recognisably ‘Juicy’. To modernise and move with the times. To be a little more serious (not a lot!) and a bit less ‘girly’ (poor Adam!)
We went through the creative process just like we do when we’re looking at any brand development: we talked, we threw ideas at each other, we doodled, scribbled and designed; we checked out the industry and competitors; we drank a lot of coffee (and a few G&Ts too), scrunched a lot of paper, and ditched a load of visuals; but eventually we all agreed on our lovely new squares.
Our Squares…
They’re corner stones, foundations, stable and strong
As building blocks they fit together to create great things
They can be turned on edge to challenge expectations
Or cubed and combined to create endless possibilities
We could go on. Our brand values and what it offers you are very important to us; our image has to embody and promote that, but we’ll admit… the squares are also there because we really like them. And that’s a key part of branding too; because if you don’t love your brand, how can you expect your customers to embrace it?
Our squares are great graphic devices with loads of uses (did you see what we did with the bullet points?!) and they’re instantly recognisable too… both important aspects of a successful brand.
What they are not is thinking inside the box (you won’t keep our lot in a box for long!), pigeonholes (we would never put you in one of those), or limiting/restrictive (because we just don’t do barriers!)
Juicy is living proof that rebranding doesn’t have to cost a fortune or take a lifetime! And you too could get a piece of the action: check out our projects or simply call us up for a chat… we’ll talk happily talk branding and marketing till the cows come home!
But that’s not all…
Well, we said we don’t stand still… so look out for our fabulous new website, launching next week!
CHECK OUT OUR RELATED POSTS
Sonic branding: What the heck is it?
No, we’re not talking about an animated blue hedgehog (well, not a lot). Sonic branding is all about how your brand sounds… and how you can use audio to reinforce your brand identity. Audio is everywhere these days… websites, social media, video, podcasts, even your...
Are your customers ‘feeling the love’?
We came across a brilliant (and appropriately Valentine’s-y) quote last week… “Marketing is like asking someone out on a date, branding is the reason they say yes.” And it got us thinking about the similarities which marketing and dating share (like a dessert with 2...
How can Juicy Marketing shake up your branding?
There’s a saying that personality is more important than looks, and when it comes to dating that’s good advice! However, in the world of branding, the two go hand in hand. Of course, it’s important that your brand looks great, and you want to keep things consistent...