I don’t know about you, but I sincerely wish someone would wave a magic wand and solve the current madness; not very likely I know… not even at Christmas… so it’s time to stop wishing the ‘nightmare’ would go away and start planning to do something about it!

You see…

In any tough situation, there are a surprising number of businesses which survive and (dare I say it) even thrive. Invariably they’re the ones with a plan; but not any old plan! It’s a harsh fact, but your usual marketing strategy and planning regime may not be best suited to the indecision (even turmoil) we’re facing right now.

What you need is…

A cunning plan! An up-to-date, customer-grabbing, competitor bashing (nicely of course!) marketing strategy / plan… and you need it FAST!

This calls for shorter-term strategies backed up by dynamic action plans which help you identify opportunities quickly, attack them proactively and react effectively to market changes.

1. Focus on your strengths and how you can make the most of them: what are your best products / services? Where do you have the most experience? What makes you the most money?

2. Identify what your customers and prospects need right now, and be the ones to deliver for them. Put yourselves in their shoes: what can you do to help them? If you’re not sure, simply ask!

3. Match your benefits to their needs: why should they choose you? Quite frankly, they’re not interested in what you do, but in you can do for them; it’s time to be crystal clear about the benefits you offer.

4. Be bold, “shout out loud”: now, more than ever, you need convincing, compelling, customer-focussed messages. Talk their language and remember: think them, them, them; not you, you, you.

5. Maintain your presence: keep in touch regularly, because you need to be in their mind when they’re ready to buy; when it comes to marketing, out of sight really does mean out of mind!

It’s all about…

…getting your ‘reindeer in a row’ (had to shoehorn that in somewhere!) But if you get a little ‘stuck’, our experts have survived, thrived and strategised their way through more tough times than we care to count.

And here’s our special Christmas gift for you…

Until next time:

What does Father Christmas call his three-legged reindeer?

Eileen!

Juicy Reindeer Fact

Did you know… if you or your family are from Canada, then you could be related to a reindeer?

http://www.seniorlivingmag.com/are-you-related-to-an-elf-or-reindeer

This Christmas, instead of presents and cards, we are supporting Refuge in the hope mothers and their children might have a better Christmas. If you would like to join us in supporting this wonderful charity, please do so by donating using the link below! Thank you!

CHECK OUT OUR RELATED POSTS

Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…

read more

Listening For Sleigh Bells? That’s SO Last Year

SANTA HAS FULLY EMBRACED 2018 ARE YOU KEEPING UP? Long gone are the nights sat listening, watching and wondering where Santa is on Christmas Eve. He now has his very own website to keep track of where he is! His snazzy website is great fun for kids and big-kids alike...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call


Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop