What subject lines actually work?
Trustpilot How to get more emails opened “Why rejection is good for you” was the subject line of a recent email from a huge and very well-known worldwide organisation (yes: really!) It had us clicking delete before we’d even opened it, but it did get us thinking…...
Right strategy, wrong tactics?
Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…
Effective Lead Conversion – How Do You Get It Right?
Trustpilot Even big brands struggle with engagement and customer conversion! So what can we learn from their experiences – and how can you improve your conversion rates? Aunt Bessie’s – the UK frozen food brand – recently announced a major repositioning, to modernise...
How do you set your marketing budget?
We’re often asked: “How much should I spend on marketing?” and “What should my budget be?” If you’re talking an individual project, or a defined programme for 3, 6 or even 12 months, then we can give you an accurate costing. But these questions are
