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9 ways to make your email marketing more effective

9 ways to make your email marketing more effective

Trustpilot In a crowded in-box, knowing the ‘tricks of the trade’ can make a real difference when it comes to getting your emails opened, read, and acted upon.  Subjects, headlines, story-telling, design elements, graphics and more… they all entice recipients to...
Are you starving your website?

Are you starving your website?

Trustpilot Because You Need To Feed Your Site To Make It Work! So… you’ve got a website?  You probably spent a great deal of thought, time, effort and budget on making sure it looks good and says exactly the right things to entice your visitors to buy.  It should...
5 top tips for ‘cut-through’ content!

5 top tips for ‘cut-through’ content!

Trustpilot It is often said that 21st century digital consumers have an 8 second attention span… That’s shorter than a goldfish (9 seconds) and it means your content really needs to be something special if you’re going to keep your audience interested! Back in the...
Getting your words right takes more than just spellchecker!

Getting your words right takes more than just spellchecker!

Trustpilot Even in today’s digital age, we’re still surrounded by the written word… emails, websites, social media, newspapers, magazines, books, brochures, flyers, technical data, and good old-fashioned letters… but how often do you stop to think what...
What subject lines actually work?

What subject lines actually work?

Trustpilot How to get more emails opened “Why rejection is good for you” was the subject line of a recent email from a huge and very well-known worldwide organisation (yes: really!)  It had us clicking delete before we’d even opened it, but it did get us thinking…...

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