Errr… yes… we have spotted the irony of an email about NOT emailing (unless you are reading our blog version!)… but much as we’d love to phone you all and chat about this stuff, this is an instance where email (or a blog) is the right platform.

It’s not always that way. More than once this week we’ve got half way through an email… ditched it… picked up the phone… and got further in one call than we would have done in an inbox full of emails.

Emails can be overlooked; they can be deleted; they may never even get delivered… and even when they are opened and read, they’re notoriously easy to misinterpret.

So why not try these alternatives for your everyday communications and your marketing campaigns too?

  1. The ‘phone… makes it properly personal… with all the subtleties, digressions and incidental details which can lead to unexpected opportunities and profitable client relationships.
  2.  ‘Conference’ comms… puts faces to the names. Skype, conference calls, video chat, face-time: there’s loads to choose from, many of them free to use. So why not suggest a digital ‘get together’ next time you need to check something out?
  3. Direct marketing… hits their desk, puts you right in their hand (which can be pretty empty of other DM these days) and gives you something tangible to start a conversation with.
  4. A good ‘old-fashioned’ meeting… helps you see eye-to-eye… and not just literally. You can develop ideas, draw diagrams, scribble project outlines; it all helps develop a rapport. Be energetic and enthusiastic; remember your body language, and to check-out theirs too!
  5. Personal video… sets you apart from the rest, because it’s new and different. Think… sending a quick video “thank you” after a meeting, rather than an email. Or explaining something in a video message: great for hands-on instructions. Even recording a video CV (we received one only this week and it certainly got our attention!)

If you’re already a Juicy client, you’ll know we love to meet with you; happily buy the coffee, lunch or dinner; sometimes send you chocolate, sometimes an ice-scraper; we’re available with phone support and enjoy welcoming you to our place too (especially for a Friday G&T!)

Of course we email, but it’s just part of our mix… the key is to use the right techniques at the right time to build and maintain great customer relationships… because people STILL buy from people.

Fancy shaking up your marketing mix? Not sure how to implement an integrated comms approach?

Simply pick up the phone (or jump on video) and let’s chat about it!

t: 01256 335622 | w: juicymarketing.co.uk | skype: dianedykes |

[tags_all_in_one number=”20″ smallest=”12″ largest=”24″ unit=”px” separator=”” orderby=”name” order=”asc” post=”true”]

CHECK OUT OUR RELATED POSTS

What subject lines actually work?

How to get more emails opened “Why rejection is good for you” was the subject line of a recent email from a huge and very well-known worldwide organisation (yes: really!)  It had us clicking delete before we’d even opened it, but it did get us thinking… what subject...

read more

Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…

read more

Social media: dare we say its influence could be waning?

Almost half of Brits and Americans have reduced the time they spend on social media Online fraud; lack of data security; alarming reports of distressing incidents; warnings about excessive usage; plus simply the maturing of the genre… factors which all seem to be...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call


Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop