It’s that time of year… when you say “Reindeer”, most people will think “Rudolph” – surely the ultimate in market profile, customer recall and brand recognition?
We’d all like that degree of brand supremacy, but let’s face it, Rudolph has a seriously eye-catching USP, years of worldwide blanket exposure and the ability to appeal to the child in us all too!
He’s a difficult act to follow, but there are things you can do to make your brand stand out from the crowd without painting your nose red and learning to fly; so here are our top tips for seriously raising your profile in 2018:
Put yourself in your customer’s shoes… what do they see when they look at you?
Still got the same old logo? Have you ever changed the shape or colours you use; updated your font or refreshed the style? Familiarity can be a good thing, but as the saying goes, it can also breed contempt.
Does your collateral always look the same? Even simple things, such as a fresh new colour palette, some great new Calls to Action or a more modern website layout, can bring in more sales.
Is your design really working for you? Clever design drives people to take action, influencing them to do what you want them to.
Do you “big up” your benefits? Because if you don’t, who will? Boost your messaging, create some great headlines and taglines and use customer focussed copy… think “you, your, yours” not “us, we our”
It’s often remarkably simple things which deliver great brand recognition, but you do need to create the ‘right’ things – and like many simple things, the skill is in the execution.
It can’t be all image with no substance: people see through that and the results could be disastrous for your business; your brand needs to deliver the goods as well as the looks to win you the fans, sales and recognition you desire.
Luckily, we can help with everything branding and design!
It’s our mission to give you a brand you can be proud of. Our experts deliver eye-catching brand designs, create compelling copy to showcase your strengths and devise promotional campaigns which really raise your profile and deliver results.
Together, we can reinvigorate your brand, shake up your market and get you noticed in 2018!
And for a magical reindeer treat… follow Rudolph’s progress around the World this Christmas Eve … great fun for children of all ages!
Reindeer Nose Fact
Reindeer have special noses with nasal turbinate bones which dramatically increase the surface area of the nostrils, helping them warm the incoming cold air before it gets to their lungs… so perhaps there’s something in the red glow after all?
Just for fun
Awful reindeer Joke
Why is Rudolph always wet? Because he’s a “rain”-deer!
This Christmas, instead of presents and cards, we are supporting Refuge in the hope mothers and their children might have a better Christmas. If you would like to join us in supporting this wonderful charity, please do so by donating using the link below! Thank you!
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