Does Your Marketing Reflect How You Do Business?

We’re into the planning season for 2017 and beyond; but before you even start with a strategy update or a forward tactical plan, it’s good to go back to basics and consider the ‘fit’ between your company and your marketing.

Does your marketing reflect how you do business?  Does your image reflect your ‘corporate’ personality?  Are your customers getting the right impression?

There’s often a mismatch.  Companies evolve and change, but their ‘image’ can get left behind.  It happened to us.  If you’ve been with us a while, you’ll remember Elixir, the brand we created as a start-up 18 years ago.  It was designed to look smart, professional, calm, elegant.  We are still all those things, but as a company we’ve grown-up, become more confident; and when we ‘rocked up’ to meetings in bright clothes, with big ideas and a dynamic approach, it just didn’t fit with little old staid Elixir.  So 5 years ago we became Juicy… it’s much more ‘us’ and we’re still loving it!

A lot of our work with clients starts with identifying their unique personality, so we can then inject it into their marketing.  Our process includes asking these 9 key questions, and many more!:

  1. Where are we now?  Turnover, staff, profitability, position in market, perception of customers and suppliers, competitive environment.
  2. And where do we want to be?  What are our short, medium and long term goals?
  3. What is our company personality now?  Serious, formal, authoritative, friendly, blunt, soft, distant, warm?
  4. And is that the ‘right’ personality for:
    a) our current customer base?
    b) t
    he customers we really want to attract?
  5. What style and ‘voice’ can we be comfortable with?  Technical, easy-to-read, formal, casual, friendly, lively, fun, even flirty?
  6. How do we want to be perceived by customers, staff and suppliers?  And vs our competition too?
  7. Where are we placed in the market currently?  Top end, middle market, commodity?
  8. Where do we want to be in the market?  Where we are now, or make a move up or down?
  9. What do we need to change to help us improve our presence?

Your corporate/business personality is a key factor in successful modern marketing… and that’s true whether you’re an independent operator, an SME or a large multi-national organisation. 

But could there be a mismatch between your company’s marketing and how you actually do business?  Is yours rather formal, when you’re actually bright, lively and dynamic?  Could your image and colour palette be a little dated, when in-fact you’re at the forefront of what you do, pushing boundaries and making waves?  Have you adopted a simple, bright approach when something more sophisticated and upmarket would be more appropriate?

Everything stems from who you are and how you do business; and first impressions really do count!

So, before you even start talking marketing strategy, plans and tactics… ask yourself our 9 key questions (and include your key team members if you can) to help you define and develop a distinctive corporate personality for your business…

One which truly conveys what customers can expect when working with you, and what staff can expect when working for you.

Struggling to cut through the noise and find (define) your personality? 

It’s all part of our ‘Mining Your Gold’ workshop… to find out more, simply call or email today

Until next time, remember… A wolf in sheep’s clothing – or vice versa! – will get found out!

[tags_all_in_one number=”20″ smallest=”12″ largest=”24″ unit=”px” separator=”” orderby=”name” order=”asc” post=”true”]


Right strategy, wrong tactics?

Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…

read more
What Do Colours Say About Your Brand?

What Do Colours Say About Your Brand?

During a study called Impact of Colour in Marketing, a staggering 90% of those surveyed admitting to making a decision based on colour alone! This got us thinking how getting your branding colours right could not be more important. So, what do you want people to...

read more
Simply The Best – And It’s All Thanks To You!

Simply The Best – And It’s All Thanks To You!

This week we got some great news here at Juicy HQ, we’ve been named one of the best 3 Marketing Agencies in Basingstoke and Deane! While we’re absolutely thrilled by the news and hugely grateful to Three Best Rated there’s someone else we need to thank…and that’s you!...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call

Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop