Like many job functions, marketing can be a constant juggling act. And if you’re a business owner who also acts as the Marketing Director, well we take our hats off to you.
Time seems to be running away with us (can you believe where this year’s gone?!) and sometimes it can leave us feeling completely overwhelmed.
So this week, we have 5 tips to help you to realistically manage your workload:
1) Plan your day
Some people love to jump right into work as soon as they get in. Instead, grab a cuppa and plan for 10 minutes (or perhaps do it at the end of the previous day)! Work out which of your tasks even need to be done each day before you do anything else. The Juicy team love a collaborative to-do list when we’re working on projects, and Trello is our go-to tool!
Planning ahead helps increase productivity too. Did you know that research suggests that in an 8-hour day, the average worker is only productive for 2 hours and 53 minutes? (Inc.com) Make sure you don’t fall into that category!
2) Do the most important things first
Things happen throughout our day that cannot be planned for, but don’t let your inbox be a dumping ground for other people’s agendas, so be ruthless about what you class as important.
Also consider what tasks will actually benefit YOU… what will make you money and what won’t?
3) Use automation/scheduling tools
There’s a multitude of automation and scheduling tools available to us today, so use them! Schedule your weeks social in advance with a tool like Hootsuite or use autoresponders to follow up on a brochure download from your website.
Take a look at our Marketing Tools That Actually Help To Save Time blog post for inspiration too!
4) Leave the office on time… YES! We are giving you permission
We all have a start time, but how many of us have a leaving time?
Get out of the office! You’ll feel better for it and it’ll increase your productivity during the working day. Think about how productive you are before you go on holiday – that’s because you know you have to leave the office. Home time should be no different… so get laser-focused!
5) Outsource your marketing
Whether you’re a one-man band or part of a large marketing team, outsourcing all or part of your marketing makes financial and commercial sense, and here’s why…
6 Great Reasons To Outsource Your Marketing
