School’s out and the summer holidays are well underway. But for many businesses, this can result in a bit of a slump. The gut instinct might be to tighten your belt and cut down on marketing, but that would be a mistake.
When revenues are down and the phones are quiet, you need to market MORE not less!
It’s marketing 101; the more marketing you do, the more leads you get. As always, we’re here to help you, so here’s a few ideas to boost your summer sales.
Come up with a seasonal offer
Promoting a seasonal offer encourages your prospects to buy from you during your slow months. Try to make the offer as engaging as possible and really think about what your customers want and need. If you’re an IT company offering your clients a free beach towel with all orders over £1000, they are unlikely to be overwhelmed with excitement…
Start a blog AND email newsletter to keep in touch with clients and prospects
If you’ve already got a blog and email platform, use it!
Did you know that according to the American Psychological Association, 44% of working adults say they check work emails every day while on holiday! About one in 10 check their email hourly.
Use the blog and newsletter to promote your offer, to discuss industry news, give seasonal tips or just to provide updates about your company.
Look into local advertising opportunities and local events
The idea is to create a local presence and to ensure that your business is at the forefront of prospect’s minds. Even if your company doesn’t traditionally sell locally, or if it’s based predominantly online, just being seen around your office’s hometown will bring in a lot of local business your way. It may also lead to an increase in referral business.
Also utilise local events like music festivals, town fetes, school sports days etc. for those clients who are keeping their options close to home.
Ramp up your social media
Keep your social media channels up-to-date and keep your audience engaged and enthused. Use it to promote any offers you may be running, but also have fun with it! Combine your ‘Business As Usual’ stuff with summer themes such as holidays, festivals and events; it adds a bit of personality to your brand!
Experiment and adjust!
While traffic is low, why not experiment with your marketing and see what you can do differently and what could work for you? You could start by reviewing your current website and seeing if any changes are needed. Use the time to create any juicy content you feel may be missing – whitepapers, blogs etc.
You could also start to test your presence via new media channels and experimenting with PR.
So unless you’re on your summer vacation, there’s no excuse for sitting back and relaxing.
Ramp it up but above all else, have fun with it!
Regardless of the time of year, we always have a team of specialists ready to help you with your marketing needs. If you’d like some assistance with copywriting, campaigns or even a re-brand, then get in touch below.
You never know, we might throw in a beach towel! Only joking…
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