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Are you in business to inspire, guide and motivate your clients?
Do you appeal to their interests, fit with their attitudes and contribute to their lives? And are you passionate about giving them a great experience, so they go away feeling better than before?
Then you have a ‘lifestyle brand’
And the key to lifestyle brand marketing is a clever combination of personality and experience: your brand personality and your customers’ experience with you.
It’s a genuinely personal thing, which starts with a deep understanding of your target consumer’s way of life. What type of experiences do they seek out? Which people, places and things motivate them? And how can you connect with them and their peers?
We can help you do just that, with marketing which…
- Nurtures your unique brand personality: which your consumers can engage with emotionally
- Appeals to your audiences’ drivers: what they need, want and dream of too
- Differentiates you from your competitors: with bigger, better, bolder and more distinct experiences
- Uses multiple modern marketing platforms: connect with your ‘tribe’ where ever they hang out
Our lifestyle brand clients cover a vast range… from food & drink, travel & holiday accommodation and hair, beauty, fitness & wellbeing; through life choices such as vocational training, property & interiors, personal finance and childcare; to intensely personal services covering fostering & adoption, dementia care, life celebrants and egg & sperm donation.