Content: it’s the holy grail of modern marketing. But in this age of minuscule attention spans, teeming social media platforms and chronic information overload, how long is yours really effective for?

Let’s face it, good content takes time.  Whether you create your own or curate it from other sources, the time and effort required to produce regular, up-to-date and insightful content for your target audience is considerable.

You want it to be read, you’d like it to be appreciated, you hope it will be shared… and to deliver results, you need it to be ‘consumed’ by as many people as possible, so the longer your content ‘lasts’, the better your chances.

So, where do you put your content?

Because according to Marketing Buzz, content on social media is pretty transient:

Twitter – 18 minutes
Facebook – 5 hours
Instagram – 21 hours
LinkedIn – 24 hours
Pinterest – 4 months

These stats are for a piece of content in isolation, but your content strategy and output should be a continuous process, working overtime and across outlets to generate the maximum cumulative effect.

‘Working’ your content gives it the longest possible exposure; here are our 5 top tips:

Know where your audience goes for its content… this seems obvious, but it’s often overlooked, especially in the face of enticing statistics.  So if your audience isn’t using Pinterest, those 4 months are pretty irrelevant.

Don’t just rely on social media: use other outlets to add breadth, depth and longevity.  Think print and online journals, news media, downloads from your website, assets to offer via eShots (emails), exclusive content for loyal / selected customers: there are literally 100s of outlets for your content.

Re-use, re-purpose and re-cycle.  One single authoritative article can be transformed into 20 or more pieces of quality content.  You may see higher figures than this, but it’s not just about quantity: you need to maintain the quality or your content could be doing more harm than good.  And remember to update content if you’re planning to re-cycle back to it.

Only 55% of bloggers update old posts.  Those who do are 74% more likely to get strong results (Source: Orbit Media)

Schedule content release over time.  By re-purposing your content and using all your outlets over a set time period, you can maximise your reach and exposure for every piece of content.  Remember: take care not to stretch it out too thinly, or you’ll lose the impact.

Encourage shares; welcome curation!  Shares and curation increase reach, credibility and your expert image, so why not prompt people to do it?  A simple invitation to use your content, with a credit of course, is surprisingly effective.  Not “Please share”: it’s a little needy.  “Feel free to use this content, but please credit us when you do” is much more confident of its value.

Infographics are liked and shared on social media 3X more than other any other type of content (Source: MassPlanner)

Get our guide to re-using, re-purposing and re-cycling your content here:

These are just five of the many ways we help clients maximise their content marketing: we’d love to help you achieve better results too.

To make your content go further, why not book in for a complimentary 30-minute 1-2-1 today? 

[tags_all_in_one number=”20″ smallest=”12″ largest=”24″ unit=”px” separator=”” orderby=”name” order=”asc” post=”true”]


Is reusing old content a “good call”?

Is reusing old content a “good call”?

This is not just marketing... this is Juicy Marketing! If you’ve been watching TV recently, chances are you’ve seen M&S has brought back its famous “this is not just food…” campaign, and Foster’s has reinstated its Aussie agony uncles, Brad and Dan, for a “good...

read more
What subject lines actually work?

What subject lines actually work?

How to get more emails opened “Why rejection is good for you” was the subject line of a recent email from a huge and very well-known worldwide organisation (yes: really!)  It had us clicking delete before we’d even opened it, but it did get us thinking… what subject...

read more
How do I blog for long term results?

How do I blog for long term results?

Your Juicy Guide to Good Blogging Let’s start where I finished last time, with the most frequent question we get asked about blogging: “Do I really need to blog?”  It’s a feeling which unites business people across the board, from start-up entrepreneurs to larger...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call

Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop