This is not just marketing… this is Juicy Marketing!
If you’ve been watching TV recently, chances are you’ve seen M&S has brought back its famous “this is not just food…” campaign, and Foster’s has reinstated its Aussie agony uncles, Brad and Dan, for a “good call”. Can you believe M&S last used its famous tagline 12 years ago?! It just goes to show, as we’ve always said: you don’t need to come up with something new every time.
The 5 R’s are something we live by and big-name brands have finally caught-on too!
“What are the 5 R’s?”, I hear you ask.
If you’ve got great content – which is still relevant – then why not re-use it, repurpose it, bring it up to date… then plaster it absolutely everywhere to make the most of it?!
We love it because it really helps reinforce your brand messages; it boosts the amount of marketing you can ‘get out there’; it still offers the same insightful content to your audience; and it saves you time and money.
Here’s our quick-look guide to making your content go further.
M&S and Foster’s have taken great campaigns from their past and recycled them into something more relevant for now. They’re instantly recognisable, but with a little repurposing, they better fit today’s consumer behaviour and the technology advances which have happened in their absent years.
This is not just reusing…
We can’t believe that tagline was last used by M&S 12 years ago! Where has the time gone? But it proves your old stuff can be brought up to date and still work. This time, M&S is dropping in on customers as they daydream about delicious M&S food in everyday situations. I think we all mocked the original ads, and M&S knows that. By joining in, the brand becomes more relatable and down-to-earth, which can only help its mission to change customer perceptions of being expensive, limited and only for special occasions. We certainly had a good giggle at these new ads!
Repurposing… a good call!
Foster’s agony uncles have been gone a mere 4 years in comparison, but a lot has changed in that time and the campaign has been repurposed to make it relevant for now. Reflecting developments in technology and social media habits, Brad and Dan are responding to real-time questions on Facebook and Instagram, offering customers an experience Foster’s wasn’t able to do the first time around. At the end of January 2019, there were 3.397 billion active social media users, compared to 1.91 billion at the end of 2014 when the original campaign ended, and only 0.97 billion in 2010 when it first launched!
And it’s not just TV ads the 5 R’s work for. It works across all your marketing tactics.
You can take your existing content and re-cycle it as it is; you can update and re-use it across the original platforms; and you can re-purpose it into a myriad of up-to-date marketing materials. Think… infographics, blog posts, social media, images, videos… you name it, you can create and re-use it!
But remember… it’s vital you stay relevant, because it says a lot about your business if your content is out of date.
So why not save yourself some time and get reusing and repurposing?
Not only can it improve your brand authority; but getting more marketing ‘out there’ – driving people back to your website – can boost your search page ranking too.
Higher search page ranking = more leads = more sales!
The big brands are doing it, and so should you! Luckily, we’re pretty good at getting creative with content, so if you’d like a bit of help making the 5 R’s work for you, simply get in touch.
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