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Since the dawn of Facebook, we have been adamant that it’s far superior as a platform for B2C marketing. We usually recommend LinkedIn as the go-to for B2B clients, however, we may need to eat humble pie…

A recent survey conducted by ComScore has shown how B2B decision makers spend their time on the internet per week:

Although a lot of the 760 minutes spent on Facebook will be during downtime, B2B businesses can still catch users’ attention at a time when they’re relaxed, open and receptive to content.

This, compared to the 28 minutes per week spent on LinkedIn, Facebook provides a huge opportunity for you to get in front of your prospects.

Types of Content to Consider on Facebook

If you want to capture their attention, create content that will interest and help them, or maybe even resolve an issue they may be facing at work.

  • An insight into your business – let prospects get to know the people behind the scenes…
  • Useful knowledge that people will want to share.
  • Capture interest with live and pre-recorded videos – these could be product demos, seminars or maybe even a tour of your workspace.
  • Supporting local community/ charities/ initiatives.
  • Informative content that may resolve your prospects pain points.

Facebook Advertising

Use Facebook advertising to push your awesome content under the noses of the people who matter. Remember you can also use the targeting to reach B2B work categories which includes filtering by job title and even workers at specific companies!

To learn more about advertising on Facebook (and Instagram), visit Facebook Blueprint for free online training:

Facebook Messenger / Chatbot

By 2020, Gartner predicts that Chatbots will power 25% of customer service interactions. If your prospects are actively using Facebook, give them the opportunity to easily get in touch with you at any time with the Facebook Messenger tool. Messenger will interact with prospects on your behalf by drawing on specific rules and knowledge to answer common questions and requests. You can also predefine FAQs to guide users through the automation:

If the queries are more complex, the Chatbots can then refer the conversation to a human to take over!

According to Facebook, there’s now over 300,000 active bots on the Messenger Platform and 8 billion messages are sent per month to businesses, so they must be doing something right!

Benefits of using a Chatbot for your business:

  • 24/7 service
  • Gives instant responses
  • Reduces time and cost for your business
  • Provides a highly personalised experience for your prospects
  • Gives an alternative sales channel – recent studies show that 70% of people prefer messaging/ texting/ emailing rather than calling (GlobalWebIndex).

If you’d like some help with your digital marketing strategy, get in touch with the Juicy Team today!

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