7 Instances When A Rebrand Will Pay Off

We’ll keep the USA references to a minimum – there’s enough out there already – but from a marketing perspective, the past 18 months have been a battle of the brands: Republican vs Democrat, Trump vs Clinton; and yes, they are more than just brands, but we can draw a lot of parallels.

In business terms, they wanted to attract new customers, explore new target markets and introduce new products… and just like them, if you want to do that, your business simply can’t afford to stand still.

But is it obvious to your customers and prospects quite how dynamic, forward looking and innovative your company is? Or, at first glance, could your business look and ‘sound’ just the same as it has for some time?  

When was the last time you shook things up, gave your customers something new to think about and your competitors a bit of a scare?

Have you considered a rebrand, with the intention of differentiating your business or service in the minds of your target market? Because differentiation – or standing out from the crowd – delivers economic gains: fact!  

But there are pitfalls too. Remember those expensive corporate rebrands which ended up a waste of money, or worse, a source of ridicule?  The BA tailfins; Royal Mail’s change to ‘Consignia’ (and back again!); the Gap logo which only lasted 6 days (did anyone even notice it?), despite a rebrand costing an estimated $100 million (yes, really!)  

So, when would the economics of rebranding work for your business?  

  1. You’re ‘coming of age’… perhaps you’re beginning to out-grow your original brand, or you need to be taken more seriously in a competitive market
  2. You’re planning a step-change in your business… perhaps a new direction, business expansion or change in thinking, for instance to reflect new ‘green’ or socially responsible initiatives
  3. You need to differentiate your business from your competitors… it’s surprising how often competing companies have remarkably similar images, they seem to converge over time: check out your competitors’ websites (I wonder how many are blue!)
  4. You’d like to stay relevant in a changing marketplace… has your brand been left behind; is it starting to look a little dated? This has particular relevance and significant economic implications in markets which respond rapidly to changing trends
  5. You need to move away from a negative perception… if you have issues with your current image and reputation, then a well-planned and managed rebrand can help distance your business and give you a new start  
  6. You’re planning a rationalisation… rebranding when you rationalise and consolidate gives your new-shape business added impetus and helps counter any potential negative or competitive messages in the marketplace
  7. You, your colleagues and your company are ‘tired’ of your brand… because if you’re tired of it, you really won’t be doing it – or your business – justice, and your customers will notice.  

Whether you chose Brand Evolution: a refresh to bring your current brand bang up to date; or Brand Revolution: a complete new look, feel and approach; remember it’s not just about what your logo looks like…

A great brand rejuvenation influences all aspects of your business, helping you build a great customer experience.

Would you vote for your brand? Or could a refresh push you up the polls?

Explore your options… chat to one of our brand experts today (no strings attached!) Call us on 01256 335622 or email yes@juicymarketing.co.uk.

Until next time, remember… in part, Hillary paid the price for not getting her brand right: don’t risk the same happening to your business!

[tags_all_in_one number=”20″ smallest=”12″ largest=”24″ unit=”px” separator=”” orderby=”name” order=”asc” post=”true”]

CHECK OUT OUR RELATED POSTS

Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…

read more

What Do Colours Say About Your Brand?

During a study called Impact of Colour in Marketing, a staggering 90% of those surveyed admitting to making a decision based on colour alone! This got us thinking how getting your branding colours right could not be more important. So, what do you want people to...

read more

Simply The Best – And It’s All Thanks To You!

This week we got some great news here at Juicy HQ, we’ve been named one of the best 3 Marketing Agencies in Basingstoke and Deane! While we’re absolutely thrilled by the news and hugely grateful to Three Best Rated there’s someone else we need to thank…and that’s you!...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call


Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop