In fact, there’s more than one! And you won’t be surprised to hear they rarely miss the opportunity to encourage you sign up for something, get more involved and possibly even buy from them.

But thinking about it…

What’s so wrong with these sites wanting to engage you, draw you into their world and sell you something you or your family will enjoy? Isn’t that what websites are for?

So here’s a question…

What is your website for? Do you have a website because you think you ought to? Because everyone has one now, don’t they? But do you have aims, objectives and … wait for it … targets for your website? If you haven’t, chances are your website isn’t working hard enough for you.

It takes a whole host of “stuff” to make your website work to the max; we’ve covered responsive web design, functionality and content creation so often, but the most frequent question we’re still asked about websites: “How can I get to the top of the search listings?”

Well, the truth is…

You may never get right to the top… in fact, it’s possibly not the best place to be, but that’s a topic for another time. There are still things you can do to help boost your ranking; we’ve got hundreds of tried, tested and proven ways to help you with your rankings, but I’m going to look at just one:

Building inbound (or back) links

Getting other quality websites to link back to yours provides ‘proof’ that your content is good, which in turn signals to Google and other search engines that your site is ‘authoritative’… the more inbound links you have, the more ‘authoritative’ your site must be, thus the higher they’ll rank you.

So here’s our current top 7 tips (with digital things change so quickly!) to help you on your way to increasing your organic (non-paid) search engine rankings.

Give great content. OK, so the primary goal of content is to grow your audience, but great content generates links too. If people like your content, they’ll share it and link back to it: try round-ups, lists of resources, in-depth information pieces, expert interviews and anything outstandingly amusing to your industry or markets.

And give lots of it too! Inbound marketers are always looking for content; they know content drives their results and they need as much of it as they can find! So why not become their reliable source for regular, quality information, blogs, reports and the rest?

Write guest posts for other blogs. This is a win-win for both parties. Find relevant blogs from like-minded people; they’re often looking for good content from others to improve their credibility; in exchange, you get an inbound link with a ready-made audience too!

Researching link building opportunities with other websites, but always make sure they’re relevant to your business because Google doesn’t like it if they aren’t! So a link from your mate’s carpet business to your steel framing company won’t ‘cut the mustard’, but to your interior design service it would be fine.

Remember your social media network… linking your website to Twitter, facebook, LinkedIn and all the other social media sites and giving your “followers” great reasons to click through will increase traffic to your site, boosting you up the search rankings and increasing your chances of “sales” via your website too!

Ask! The majority of people will be happy to add a back link when they use your content, but they may not think about it or remember… a gentle ‘nudge’ is often all that’s needed! A Google alert (or similar) will notify you when someone mentions your company, so you can check for a backlink and ask them to add one.

But don’t borrow, beg, barter, bribe or buy links… they need to be genuine in the eyes of your audience and the search engines, or quite frankly, they’re a waste of your time and webpage space.

At the end of the day, link building is about content creation. Think about your favourite websites and the ones you keep going back to – even if they’re not “favourites”; what makes them useful to you? And how can you make your site useful to your industry influencers? Give them what they need and they’ll be happy to link with you.

For you, if you have little people in your life:

Dreadful Reindeer Joke

What do reindeer hang on their Christmas trees?

And if you’re getting restless after all that Christmas indulgence, here’s something from a few years ago which might inspire you…

And some more recent suggestions… have fun!

Our computers need a rest (and so do we!), so we are closing between 22nd December and 2nd January.

We look forward to working with you in 2018!

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