Today we’re looking at something a little bit different. As Juicy Marketing’s resident hippy, I am always on the lookout for environmentally-friendly businesses and products. Imagine my excitement when I found out about Ecosia – basically a search engine for eco-warriors.

Founded in 2009, Ecosia uses 80% of its ad revenue to plant trees in countries such as Burkina Faso, Peru, Madagascar, Morocco and Indonesia.

With just 45 searches, you could contribute one tree to the cause, and many more if you genuinely click on paid ads (EcoAds). Clicks need to be legit as they have clever robots which can detect and exclude people who are just clicking on every advert they see.

On the Ecosia homepage, there’s a live tracker showing how many trees have been planted already, and it’s incredibly satisfying to watch it constantly increasing. They boast that a new tree is planted at least every 7 seconds!

So the concept is great, but is Ecosia strong enough to compete with the likes of Google?

In short, probably not. We are creatures of habit after all and, ‘I’ll Ecosia it’ just doesn’t sound right, does it?

The search engine is powered by Microsoft’s technology, but the search technology is boosted by Ecosia’s own algorithm, which basically means that it is a glorified Bing. This isn’t a dig at Microsoft (honest!), but Bing isn’t generally the most popular of the search engines. I once read that the most searched thing on Bing was ‘how to download Google’.

On the flip side, if you’re just using search engines to look for a holiday or new pair of shoes, does it really make much difference who is powering the search?

The servers of Ecosia use eco-friendly electricity – thus reducing the carbon footprint of the user. According to specialists, search engines and their massive servers produce a huge amount of emissions per search query. A single search causes the same amount of emissions as a lightbulb does in an entire hour.

From an SEO point of view, once your website is published, Bing’s crawlers will index the pages. To boost your SEO, just follow Bing’s recommendations.

If you’d like to help the environment one tree at a time, you can make Ecosia your default search engine by adding an extension to your browser.

CHECK OUT OUR RELATED POSTS

Listening For Sleigh Bells? That’s SO Last Year

SANTA HAS FULLY EMBRACED 2018 ARE YOU KEEPING UP? Long gone are the nights sat listening, watching and wondering where Santa is on Christmas Eve. He now has his very own website to keep track of where he is! His snazzy website is great fun for kids and big-kids alike...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call


Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop