The Advantages of LinkedIn
The social networking site has over 300 million active users, and holds the top spot worldwide for B2B marketing, meaning as a business or brand you simply can’t afford to be missing this kind of exposure. Sure, it can seem like just another thing to add to the to-do list on top of your current social media marketing and delivering to customers. However, we promise you, it might just be the most important ‘another thing’ you can do for your brand’s visibility. With all this in mind, if you haven’t integrated LinkedIn into your marketing and content strategy yet, it’s high time you jumped on board. Learning the platform’s lesser-known and more advanced features will help you further unlock its full potential.
1. Avoid Automation at all costs
2. Make strategic connections
3. Email texts just don’t work
4. Work the algorithm
However, not all of us are so patient. A quick win at achieving increased comments is to send your posts to relevant LinkedIn connections and employees to ask for a comment. We know this seems like a shameless task, but we also promise it will be well worth it when your posts get far more views and drive more sales leads.
5. Use InMail and Sponsored Ads effectively
The key to creating InMail messages that convert is in personal branding. Send the messages from the profile of someone senior in your company, rather than the business profile itself. A professional but friendly image of the ‘sender’ smiling goes a long way, as does a quick introduction at the beginning of the message.
Our bonus tip when sending ads, on any platform really, is to ensure your sales team has the capacity for the best-case scenario. There’s no point in creating amazing campaigns that convert loads of sales leads if you can’t follow them up!
If you would like any help or some more information on creating a winning LinkedIn strategy, we can work with you to create Covid-considerate content and campaigns that bring results.
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