Here at Juicy we LOVE a good Direct Mail campaign. Call us old-fashioned but we think that there is nothing better than getting a nice bit of post (if there’s chocolate inside that’s an added bonus). That said, in an increasingly digital world, many people are sceptical of embracing traditional marketing methods.

We’re here to answer your questions and banish your worries about Direct Mail! By the end of this post you’ll be just as excited as we are about the possibilities of a fantastic Direct Mail campaign and what it can do for you!

Does Direct Mail work in a digital world?

In short, yes. Mail is one of the oldest forms of marketing, other than word of mouth. Unlike word of mouth, the success rate can be tracked, therefore proving ROI. In fact, Forbes have stated that 66% of Direct Mail is opened and 80% of these are read for more than a minute.

When considering these statistics who can deny that there is still a place for Direct Mail today, but that’s not the only reason you should consider using it in your strategy.

Does this impact GDPR?

 It gets around pesky GDPR rules! A lot of people have struggled since GDPR came into force earlier this year. How do you get your message across to potential clients and customers without email? The answer is Direct Mail. Not only can you easily find a business address,  it will likely also be public information. Hooray!

In fact, Royal Mail found that after receiving Direct Mail, ‘92% of people were driven to online activity, 87% were influenced to make online purchases and 54% engaged on social media’. All of which are legal under GDPR. 

What’s different about Direct Mail?

This is your opportunity to get creative! What would you like to receive through the door? From a simple and well-known postcard to a broadsheet style, the choice really is yours to stand out. Small details such as the feel of paper, card etc, the finish and size can all be unique to you.

How many people can it reach?

The beauty of a Direct Mail campaign is the fact that it can be as big or small as you like, depending on your budget, client base and what you are trying to achieve. Arguably, Direct Mail can be even more targeted than the average eshot, as well as being seen as a more personal approach.

Additionally, when using Direct Mail you have the ability to introduce A/B split tests to get feedback on multiple approaches. In doing so you can make alterations based on what your target audience resonates best with. For example, you could test:

  • Offer types
  • Headlines
  • Text size
  • Varied approaches to language
  • Imagery
  • Colours

And with digital printing – this has become much easier and more cost effective! 

How do I know if it’s working?

 Within your Direct Mail piece, there are many ways to track the success of the campaign. By embracing offline to online you can get the best of both worlds. There are a few clever ways that you can track responses without making to too obvious 

  • Add a specific code for a discount, freebie or similar that is only used on your Direct Mail piece
  • For a fun twist on a campaign why not create your own hashtag and encourage people to share on social media along with that hashtag
  • Point people to a landing page created for the campaign itself, in doing so you can monitor web traffic – you could even add a QR code!

Do you have some examples?

 Indeed, we do, take a peek at these that we have LOVED working on in the past.

As you can see Direct Mail is full of life and might just be the next step for you and your business! Want to use Direct Mail but need a helping hand?

CHECK OUT OUR RELATED POSTS

Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an...

read more

Social media: dare we say its influence could be waning?

Almost half of Brits and Americans have reduced the time they spend on social media Online fraud; lack of data security; alarming reports of distressing incidents; warnings about excessive usage; plus simply the maturing of the genre… factors which all seem to be...

read more

Listening For Sleigh Bells? That’s SO Last Year

SANTA HAS FULLY EMBRACED 2018 ARE YOU KEEPING UP? Long gone are the nights sat listening, watching and wondering where Santa is on Christmas Eve. He now has his very own website to keep track of where he is! His snazzy website is great fun for kids and big-kids alike...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call


Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop