Think marketing design & creativity don’t really affect your results? Think again!
Have you ever made your mind up about a product or a brand in seconds? Chosen a chocolate bar based purely on the packaging? Thrown away a flyer from your local handyman (even though you really could do with one) because it’s basic and cheaply printed?
We’ve all been there. We’ve all fallen in love with our iPhone the minute we start to unpack the box – the way the phone and accessories sit so perfectly inside it. The feel good factor and ‘brand love’ is there before you’ve even turned the phone on.
That’s the Halo effect: “The transfer of goodwill or positive feelings about one characteristic of a product or person to another”…
But what really matters is its impact on your marketing results!
Our incredible creatives are here to help you understand the impact design can have on all aspects of your marketing mix… and to help you get it right! Strong copy writing and first class design – across both print and digital – are vital alongside your great product and great customer service.
Your design reflects your brand
A key factor in getting and retaining customers is brand trust. Good design speaks volumes about your company’s professionalism, quality and position in the market, before the customer has even seen your product. Equally, poor quality design and execution can stop potential customers in their tracks, even if your product offering is great.
Speak a thousand words
The right, well-executed design will underscore the messaging you hope to convey, drive-home your brand values and evoke a response. Charities utilise imagery in their communications to invoke a strong emotional reaction. This is proven to be more effective than hundreds of words of copy because up to 60% of your audience will be spatially driven and more engaged by imagery.
Dare to be different!
Your customers and prospects are subjected to thousands of brand messages every day. It takes something special for your campaigns to cut through the ‘noise’; but great creative CAN do this for you.
And don’t be afraid to be different: people remember different.
Consider your customer touch points – do they stand up to scrutiny?
- Corporate image & personality development
- Brand logos, iconography & colour palettes
- Campaign creation & execution
- Brochures, flyers & posters
- Online templates & banners
- Direct mailing pieces
- Sales aids & presentations
- Event graphics & video production
If you are looking for some inspiration for your brand – or have thoughts on a new campaign but just need help in pulling things together – take us up on this fantastic offer.
Claim your complimentary 30 minute marketing review before the end of June! Drop me a line to book your review today.
Until next time remember… it’s better to stand out than to be vanilla!
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