Content is King!…It’s transforming the way you interact with your customers too.

With the rise of social media, your customers will be expecting you to engage and give more if you want their loyalty and trust.  Simply churning out sales messages is not going to cut the mustard.  Your brand needs to inform, advise, listen and be more generous with your knowledge and insights.  Many companies are still adjusting to this idea… which is where you can steal a march on your competitors!  When done properly, content marketing is one of the most effective ways to market your brand.

But it’s not just any old content; and here’s why great content is so important:

It builds brand loyalty
By giving your customer community valued content for following you, they have a reason to invest time in your brand. If you publish content at regular intervals, followers effectively ‘check-in’ with your brand.

It delivers brand authority
Being an authority is important as it builds trust; and trust is something customers make purchasing decisions on.

You gain customer insight
Content at its best gets people talking.  When used on social platforms, your customers can add feed back directly, and maybe spark new discussions, which in turn may give you further ideas for content.

It benefits your SEO
Context, meaning and genuinely good, relevant writing will not only be picked up by your customers, but also by search engines as a preferred ranking. Remember to tag your blog posts with your keywords.

It adds value
People expect your business, your website and your social platforms to deliver insight; but they can also entertain.  The right mix of the two encourages people to visit your website and engage on social media, because they get something worthwhile in return… and it keeps them coming back for more!  Innocent Drinks is great at this.

If you’re still bamboozled by the concept of content marketing; daunted by the thought of having to generate all this ‘stuff’; or just need some help with your planning… you know where we are!



Our resident copywriters and designers can assist you with blog posts, case studies, feature articles, webinars, downloads, infographics… you name it, if it’s ‘Content’, we can make it great to read and great to look at too!

 And if you’re struggling to come up with new content, this infographic may help crystalise your planning.

By creating content which people can relate to, learn from and share with others, you increase your profile as an expert source in your industry.  This makes it easier to get your future content read and shared by increasingly larger audiences; generating more leads and more significant sales opportunities.

CHECK OUT OUR RELATED POSTS

Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…

read more

Social media: dare we say its influence could be waning?

Almost half of Brits and Americans have reduced the time they spend on social media Online fraud; lack of data security; alarming reports of distressing incidents; warnings about excessive usage; plus simply the maturing of the genre… factors which all seem to be...

read more

A Little Taste Of Christmas

CHRISTMAS TREATS ARE HERE WHO WANTS SOME GINGERBREAD? We are less than 2 weeks away from Christmas and THAT means we're surely allowed to start on the festive treats (although we *might* have started a week ago, whoops!). Of course, here at Juicy we're all about the...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call


Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop