Content is King!…It’s transforming the way you interact with your customers too.
With the rise of social media, your customers will be expecting you to engage and give more if you want their loyalty and trust. Simply churning out sales messages is not going to cut the mustard. Your brand needs to inform, advise, listen and be more generous with your knowledge and insights. Many companies are still adjusting to this idea… which is where you can steal a march on your competitors! When done properly, content marketing is one of the most effective ways to market your brand.
But it’s not just any old content; and here’s why great content is so important:
It builds brand loyalty
By giving your customer community valued content for following you, they have a reason to invest time in your brand. If you publish content at regular intervals, followers effectively ‘check-in’ with your brand.
It delivers brand authority
Being an authority is important as it builds trust; and trust is something customers make purchasing decisions on.
You gain customer insight
Content at its best gets people talking. When used on social platforms, your customers can add feed back directly, and maybe spark new discussions, which in turn may give you further ideas for content.
It benefits your SEO
Context, meaning and genuinely good, relevant writing will not only be picked up by your customers, but also by search engines as a preferred ranking. Remember to tag your blog posts with your keywords.
It adds value
People expect your business, your website and your social platforms to deliver insight; but they can also entertain. The right mix of the two encourages people to visit your website and engage on social media, because they get something worthwhile in return… and it keeps them coming back for more! Innocent Drinks is great at this.
If you’re still bamboozled by the concept of content marketing; daunted by the thought of having to generate all this ‘stuff’; or just need some help with your planning… you know where we are!
Our resident copywriters and designers can assist you with blog posts, case studies, feature articles, webinars, downloads, infographics… you name it, if it’s ‘Content’, we can make it great to read and great to look at too! And if you’re struggling to come up with new content, this infographic may help crystalise your planning.
By creating content which people can relate to, learn from and share with others, you increase your profile as an expert source in your industry. This makes it easier to get your future content read and shared by increasingly larger audiences; generating more leads and more significant sales opportunities.
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