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Are you facing the marketing minefield?

Are you facing the marketing minefield?

Trustpilot It’s hard to know what’s going to be effective when it comes to your marketing… inbound, outbound, digital, content, channel, social… just how do you identify the right mix to work for you? The tendency is for businesses – large and small – to...
What subject lines actually work?

What subject lines actually work?

Trustpilot How to get more emails opened “Why rejection is good for you” was the subject line of a recent email from a huge and very well-known worldwide organisation (yes: really!)  It had us clicking delete before we’d even opened it, but it did get us thinking…...
Right strategy, wrong tactics?

Right strategy, wrong tactics?

Trustpilot Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming...
How do you get lead conversion right?

How do you get lead conversion right?

Trustpilot Even big brands struggle with engagement and customer conversion! So what can we learn from their experiences – and how can you improve your conversion rates? Aunt Bessie’s – the UK frozen food brand – recently announced a major repositioning, to modernise...
How do you set your marketing budget?

How do you set your marketing budget?

Trustpilot It’s budget time for many organisations: so how are you going to set yours?  And how are you going to make sure you maximise it too? We’re often asked: “How much should I spend on marketing?” and “What should my budget be?” If you’re talking an individual...
What on Earth did we do before the internet?

What on Earth did we do before the internet?

Trustpilot At the risk of sounding old – we remember the days before the internet was a part of everything we did. Yep, back when if you wanted to talk to someone you had to pick up the phone or go and see them. And if you wanted to get the message across, the...

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