As I’m sure you can tell, branding is something we are VERY passionate about. First impressions count and you want prospects to remember you for all the right reasons.

So what makes a brand? Logo? Pictures? Furniture? Products? People? Brochures? Words? Offices? Shoes? Telephone manners? Packaging? Fonts? Coffee cups? Colours? Website? Company cars?

Would you be surprised to hear it’s all of them and more?! Anything and everything your customers come into contact with is telling them about your company, its values and aspirations; or in many cases, the apparent lack of them.

You’ll often hear us saying that your brand should reflect the way you do business. If it looks like you don’t care, then your customers will believe you don’t.

People still buy from people, and they also buy from brands which deliver a truly personal, genuinely caring, sharing and helpful service.


  • How are your telephones answered?
  • What does your shopfront, reception area or sales desk look like?
  • Do your people go that extra mile to be helpful?
  • What information do you make available to your customers?
  • How are your products presented?
  • Is all of your paperwork professional?
  • Does your packaging match your customers’ aspirations?
  • How do your staff dress?
  • Do your reps have clean shoes and cars?
  • Do you say thank you – or send your customers a thank you?

It’s all part of your customers’ brand experience and every member of your staff needs to buy into it, believe in it and deliver it; because if they do, it can transform your business.

Fancy the Chance to Boost Your Brand?

We have decided to run a little Easter promotion with two FREE brand makeover reviews. Our experts will review your marketing, share their findings and provide a report of recommendations for how you can maximise the upturn with a whole new you! We may also throw in some chocolate for the two lucky winners!

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Right strategy, wrong tactics?

Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…

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What Do Colours Say About Your Brand?

What Do Colours Say About Your Brand?

During a study called Impact of Colour in Marketing, a staggering 90% of those surveyed admitting to making a decision based on colour alone! This got us thinking how getting your branding colours right could not be more important. So, what do you want people to...

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Simply The Best – And It’s All Thanks To You!

Simply The Best – And It’s All Thanks To You!

This week we got some great news here at Juicy HQ, we’ve been named one of the best 3 Marketing Agencies in Basingstoke and Deane! While we’re absolutely thrilled by the news and hugely grateful to Three Best Rated there’s someone else we need to thank…and that’s you!...

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