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Here at Juicy, we absolutely love branding, especially when creating shiny new identities. There’s just something so exciting and rewarding about helping business owners to develop a vision and turn it into a brand that reflects them.

Giving a brand personality is so important. It basically means you are creating an identity for your customers to interact with. They need to be able to relate to it.

If your customers enjoy your brand identity, they’ll want to befriend your personality and will feel more loyal towards your company. They may also want to buy into the culture around your brand, wanting to make themselves more like the personality you create by associating with your products.

If a brand lacks personality, what makes it stand out to prospects?

When you’re developing a brand from scratch, the best place to start is by assessing yourself. I know this can be scary and it’s difficult to do this objectively but ask yourself the following questions:

  1. What is the purpose of my business and what is the vision?
  2. What are my passions and how can I incorporate this into my business
  3. What are my values and what makes me tick?
  4. What are my core strengths?
  5. What are my clients pain points and how does/will my business solve these?
  6. What 3 words best describe my personality?
  7. What are my favourite colours?

Don’t worry if you don’t have answers to everything just now. If you need us, we are here to guide you every step of the way. Some of our services include:

  • Brand strategy, values, coherence & communication
  • Tone, style & brand personality
  • Logo design, iconography and colour palettes
  • Website design
  • Brand positioning, launch, awareness & reputation
  • Tone, style & brand personality

Remember your image is more about how the marketplace really feels about you… the skill is in creating and managing a brand identity which supports and enhances your image.

Frankly, it doesn’t have to be expensive; it just needs to be right.

If you’re thinking about setting up a business, book a complimentary 1-2-1 today and get the ball rolling with one of our branding experts.


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