Welcome to Our Juicy Blog

If it's hot, happening or helpful, you'll find it here in our blog!

Are you facing the marketing minefield?

It’s hard to know what’s going to be effective when it comes to your marketing… inbound, outbound, digital, content, channel, social… just how do you identify the right mix to work for you? The tendency is for businesses – large and small – to overcomplicate things;...

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Is reusing old content a “good call”?

This is not just marketing... this is Juicy Marketing! If you’ve been watching TV recently, chances are you’ve seen M&S has brought back its famous “this is not just food…” campaign, and Foster’s has reinstated its Aussie agony uncles, Brad and Dan, for a “good...

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Want to #GetLaunched? Basingstoke is the place to be!

Juicy Adventures: Venturefest South 2019 At the end of March, Team Juicy headed to Venturefest South as part of the Basingstoke Get Launched initiative. #GetLaunched is a collective dedicated to helping start-ups do just that; with support from the SETsquared...

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What subject lines actually work?

How to get more emails opened “Why rejection is good for you” was the subject line of a recent email from a huge and very well-known worldwide organisation (yes: really!)  It had us clicking delete before we’d even opened it, but it did get us thinking… what subject...

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How do I blog for long term results?

Your Juicy Guide to Good Blogging Let’s start where I finished last time, with the most frequent question we get asked about blogging: “Do I really need to blog?”  It’s a feeling which unites business people across the board, from start-up entrepreneurs to larger...

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Are You Starving Your Website?

Because You Need To Feed Your Site To Make It Work!So… you’ve got a website?  You probably spent a great deal of thought, time, effort and budget on making sure it looks good and says exactly the right things to entice your visitors to buy.  It should include all the...

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Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…

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A Little Taste Of Christmas

CHRISTMAS TREATS ARE HERE WHO WANTS SOME GINGERBREAD? We are less than 2 weeks away from Christmas and THAT means we're surely allowed to start on the festive treats (although we *might* have started a week ago, whoops!). Of course, here at Juicy we're all about the...

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What Do Colours Say About Your Brand?

During a study called Impact of Colour in Marketing, a staggering 90% of those surveyed admitting to making a decision based on colour alone! This got us thinking how getting your branding colours right could not be more important. So, what do you want people to...

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Direct Mail Dilemmas? Sorted.

Here at Juicy we LOVE a good Direct Mail campaign. Call us old-fashioned but we think that there is nothing better than getting a nice bit of post (if there’s chocolate inside that’s an added bonus). That said, in an increasingly digital world, many people are...

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Simply The Best – And It’s All Thanks To You!

This week we got some great news here at Juicy HQ, we’ve been named one of the best 3 Marketing Agencies in Basingstoke and Deane! While we’re absolutely thrilled by the news and hugely grateful to Three Best Rated there’s someone else we need to thank…and that’s you!...

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Effective Lead Conversion – How Do You Get It Right?

Even big brands struggle with engagement and customer conversion! So what can we learn from their experiences – and how can you improve your conversion rates? Aunt Bessie’s – the UK frozen food brand – recently announced a major repositioning, to modernise its image...

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The PS20 Is Here… And That’s Not All From Juicy HQ!

Well, it’s certainly been a crazy year for us at Juicy HQ, and during that time we’ve been delighted to work on so many fun, interesting and exciting projects from Zebra. If you’ve been working with us for while (Juicy is 19 this year!), you will know we are not a formal or corporate style agency, and that has been a conscious decision from day 1!

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How do you set your marketing budget?

We’re often asked: “How much should I spend on marketing?” and “What should my budget be?” If you’re talking an individual project, or a defined programme for 3, 6 or even 12 months, then we can give you an accurate costing. But these questions are

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Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

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