Fight Back Marketing – leading the rebellion against gloom and doom
Do you make the most out of your digital marketing ?
The Covid-19 pandemic has bought an unprecedented time of challenges and uncertainty to all. In these uncertain times, there’s one thing that’s certain: we are faced to adapt to a digital world of technology.
How many times a week do you receive emails from your favourite brands? Texts from your local supermarket? Find yourself being ‘followed’ online by adverts after you’ve Googled something you want to buy? Or engaged with a new brand after seeing their advert pop-up on social media?
But is your company engaging with customers and prospects this way? Can you say with confidence that your own marketing covers all the digital bases? If not, you could be missing out on valuable leads and profitable sales.
Digital essentials for your business….
Website design and build
Is your website driven by marketing in the way it’s structured, designed and written? It’s your shop window; it should be drawing potential customers in and working hard to convert them into paying clients: you only have 6 seconds to grab their attention!
eCommerce sites and campaigns
Online shopping is a competitive space; you need a seamless and pain-free checkout process, and of course, a well-designed and responsive site. Search, PPC and email campaigns continue to be the digital channels driving most e-commerce.
Search engine optimisation and pay per click
Whether it’s optimising your meta data to improve your organic rankings, or running a paid-for campaign via Google AdWords and / or Bing Ads, we can provide analysis of where your site is at – and advice on where it needs to be!
Data capture and list building
It’s important to have a clear purpose when asking customers to part with their contact details. This is where a strong call to action comes into play, and copywriting is super important. Where you place your CTA on your landing page can have a big impact on conversion too.
In 2020, the average number of business emails sent and received per person per day was 121. In all that noise, how can you make sure yours have ‘cut through’? By using the right email tactics, you can make a massive difference to your campaigns. Let us show you how to get delivered, opened, read and actioned.
Social media strategies and management tools
Nobody can run your social media like you can. But we can help you get organised with your own brand Conversation Calendar, plus other planning tools to ensure you’re making the most of your social channels. And help you with platforms you may not have thought of using yet. Snapchat anyone?
Making the mix work
Let’s not forget, your digital campaigns should fit seamlessly alongside your traditional marketing routes, and should be linked to them too. Remember to make reference to your digital channels on all your offline communications… together they can deliver you great results.
Want to make the most of your digital content?
Digital marketing is your shopfront and showcase these days… the place where you need to be sharing educational, inspirational and engaging content with your audience.
Download your free guide to Making Your Content Go Further!
Until next time, have a great week, and remember… less than half of organisations have a digital strategy in place. So if you haven’t, you’re not alone. But today is the day to start!
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