Long time, no ‘speak’
You may have noticed we’ve not been sending out our weekly or bi-weekly eShots this year (at least we hope you noticed!) It makes us guilty of not ‘practicing what we preach’, but as I’m sure you find too, everyday work issues take over, deadlines loom, projects need special attention… suddenly, we’re in May and where has the year gone?
It started me thinking: “It’s never too late to get back in touch”.
Do you have a list of customers you’ve not contacted for a while? If you do, you’re not alone. Many of our clients, from SMEs to multi-national corporates, have a ‘guilty’ list of people they know they should contact, but it’s not as easy as all that, is it?
We’re often asked for tactics and techniques for ‘warming up’ an old list, and we understand it can feel a little awkward, but answering these three questions is a great start.
How could you start that conversation? What ‘hook’ could you hang your first communication on? What’s your latest news? And what format is it going to take: a letter, a call, an email?
What else do you have to say? What have you been doing which could be useful or interesting to your audience? What’s been going on in your industry which you could offer expert comment on?
Why are you getting back in touch? What would you like them to do in response? Remember to include a call to action on every communication.
Have you had a browse through the rest of our new site yet?
If you’d like our help to get back in touch with your ‘guilty’ list… and to keep in touch with your current list too… simply call 01256 335 622 or email me: firstname.lastname@example.org
Until next time, remember… we’d love to make you a gorgeous new responsive website too!
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