On Tuesday it was announced that Facebook has just hit a whopping 2 billion users per month. 2 billion…! This means that business pages are more important than ever with such a huge audience to go after. But how can you really make the most of your page?

Facebook Business pages can be tricky to run, and getting engagement is even harder. We’ve compiled some tips to help you get yours up-to-scratch…

1. Make sure it’s a proper business page, not a personal profile

This means you will have access to all of the additional tools including paid promotion, content creation and insights/ analytics. Also, a personal profile requires potential customers to add you as a friend rather than follow you. You want your page and content to be accessible.

2. Don’t post to the wrong account!

 When you’re posting content to your personal page, always double check which account you’re sending to! We’ve all been there with funny videos or cute pictures being shared to our business/ employers’ page. Your customers may not see the funny side to the video of your mates’ drunken antics…

3. Keep the page on-brand

Avoid using stock photos for your profile picture. You want both existing and potential clients to recognise you and your branding, so use your logo or product images. Be creative with your cover image too.

4. Add a contact button

Make it super easy for your prospects to get in touch with you. You can also add call-to-action (CTA) buttons, such as ‘book now’ or ‘sign up’.

5. Complete your ‘About’ section

The ‘about’ section is one of the first places they’ll go to find out ABOUT your business. Use this to tell them why you are the best in your market and include any key milestones or awards to back it up.

6. Use analytics to learn when your posts perform best

This will depend entirely on your target market, but the analytics tool will determine what time(s) and day(s) you should be posting your content. If you’re focusing on B2B, it’s unlikely you’ll have the best success on a Friday night. Also monitor what type of posts work best for your audience – images, questions, polls, long/ short posts etc.

7. Utilise the targeting and promotion tools

These enable you to really drill down on your target market and to generate relevant leads. Just make sure you’re offering something that is compelling to your chosen audience. Be wise when using these tools though, if not done correctly they can be expensive with little ROI.

8. Keep an eye on all of the comments

Although you can block bad language, sometimes inappropriate comments make their way onto your page. Ensure these are deleted and whoever posted them is removed or blocked from the page. Also respond to any negative comments or questions. You’ll earn brownie points when you engage with your customers, even if it’s a simple ‘thank you’ if they post a nice comment.

[tags_all_in_one number=”20″ smallest=”12″ largest=”24″ unit=”px” separator=”” orderby=”name” order=”asc” post=”true”]


What subject lines actually work?

What subject lines actually work?

How to get more emails opened “Why rejection is good for you” was the subject line of a recent email from a huge and very well-known worldwide organisation (yes: really!)  It had us clicking delete before we’d even opened it, but it did get us thinking… what subject...

read more
Right strategy, wrong tactics?

Right strategy, wrong tactics?

Why it’s important to understand the nuances of what works and what doesn’t! Two ‘polls’ caught our eye here in the Juicy office this week… both an opportunity for people to express their opinion of the tactics deployed and both resulting in an overwhelming NO vote…

read more
Social media: dare we say its influence could be waning?

Social media: dare we say its influence could be waning?

Almost half of Brits and Americans have reduced the time they spend on social media Online fraud; lack of data security; alarming reports of distressing incidents; warnings about excessive usage; plus simply the maturing of the genre… factors which all seem to be...

read more

Is your marketing really delivering what you need? Or are you just not sure?

Could you be getting more for your money?  Reaching more of the right people?  Doing more of the right things for you and your business? Discover the answers… and more… at our expense!

Book your 30 minute 1-2-1
Juicy Marketing Kickstarter call

Together we’ll explore your marketing challenges and share loads of ideas to help you kick-start your marketing

You have Successfully Subscribed!

Identify Your Ideal Customers & Develop Your Brand With Your FREE Branding Toolkit!

What's Included? 

• Juicy Guide to Colour 

• Building Your Personas Worksheet

You have Successfully Subscribed!

Grow Your Database & Optimise Your Website With Your FREE Website Toolkit!

What's Included? 

• Database Growth Worksheet

• 12 Key Elements for a Homepage Infographic 

• The Quick Juicy Guide to SEO

You have Successfully Subscribed!

Become A Trusted Advisor & Develop An Engaging Content Strategy With Your FREE Content Toolkit!

What's Included? 

• Make Your Content Go Further Infographic 

• The Juicy Guide to Blogging 

• Content Creation & Distribution Cheat Sheet

You have Successfully Subscribed!

Create Powerful & Engaging Campaigns That Get You Noticed With Your FREE Campaigns Toolkit!

What's included? 

• Guide to Social Engagement

• Marketing Mix Checklist

• Daily Activity Planner 

You have Successfully Subscribed!

With The Current Economic Uncertainty, It's Essential You're Doing More Marketing, Not Less!

Ensure you're always ahead of your competition with powerful, persuasive
and profitable marketing.

Get started with your FREE 3-Step Guide to Lead Generation: Online, Offline and All The Time. This guide includes lots of tips and tricks to help you boost your business! 

You have Successfully Subscribed!

Discover more about your 'Juicy Marketing Accelerator Workshop'

Simply fill in your details below and we'll be in touch. 

We look forward to speaking with you!

Thank you! We'll be in touch shortly to arrange your Juicy Marketing Accelerator Workshop