That’s a lovely looking website you’ve got there. It would be a shame if nobody was able to use it properly.
Whilst a good looking website is nice, a truly great website will look good whilst also providing a comfortable user experience for your customers, vital in the current ‘everything online’ climate. Without a properly thought-out user experience, your customers will struggle to navigate, won’t convert and will probably just miss the content you want them to read. . Luckily we know a thing or two about proper website design, and are here to help with our top 7 tips in making your website more user friendly.
1. Create an obvious navigation
You might be really tempted here to try out some funky navigation elements, but when it comes to a website navigation bar it’s best to stick to the tried and true method. Your visitors will come onto your website expecting to be able to find information easily, and will use the navigation bar to journey through your site. Make sure your menu bar is in the same place on every page, with categories that are concise and clear – no one likes a menu that goes on forever – and in an order that makes sense to your business.
2. Beef up your contact page
If having your logo on your website comes first in importance, then having your contact info comes in a very close second. Without contact details easily accessible, not only could you be missing out on loads of leads, but you might be leaving some frustrated faces out there! The more ways you allow a customer to contact you the better, plus it adds credibility to your site!
3.Make it optimised for mobile
According to IBM, 85% of adults believe a brand’s mobile website should be as good as or better than their desktop version. Whilst this may seem surprising at first, given that well over half of all internet searches are done on mobile phones it totally makes sense. There is one sure fast way of losing a mobile customer, and that is making them pinch and zoom to read your content! The best way to optimise your site for mobile is to use a responsive theme and page builders – this will ensure your landing pages, forms and navigation work on mobile!
4. Make good use of white space
We all know the horror of clicking onto a website that is rammed full of adverts, colour and has no white space. Don’t make that your website. Ensure that there is enough space between sections on your pages, which makes it easier to read and draws user attention to it. Added to the fact that it makes your website feel more open, fresh and modern, it really is a no brainer. The only downside to whitespace on your webpages is that, it does in fact, take up space.
5. Enticing CTAs in clear locations
When creating buttons for your website, it’s time to really unleash your inner designer. A CTA button is an interactive element that takes a user to completing a certain action, such as taking a payment or filling out a form, meaning it’s one of the most important parts of the website! Therefore you need to carefully decide on it’s size, colour, shape and placement. It needs to be big enough to attract attention, but also fit in line with your text, it needs to have a colour that both stands out but also fits with the theme of the page. Our top tip here would be to think about the psychology of colour and what kind of feelings you want to evoke in your user. Emotional connections lead to actions, so choose your colour wisely!
6. Combine visual aids and words
Whilst text is vital to getting your message across and selling your products or services, when displayed on a webpage it runs the risk of not engaging an audience or seeming overwhelming. To really convert leads, it needs to be broken up with compelling images that also help to tell the story. As long as the images are high quality and contextually relevant they will massively increase website dwell time, so time to remove those fuzzy, pixelated images that might have been playing your website until now,
7. Do real user testing (and on different browsers)
Whenever we make a website, we get people to test it straight away! The best way to improve the usability of your website is to get feedback from real users on how they found navigating it. Make sure you cover all browsers and mobile operating systems (Android, iOS etc) as sometimes information and images can be displayed differently. When getting users to test your site, try to understand how they find information, whether they feel compelled to stay on the site for a substantial period of time and if they converted to your chosen action. Remember, feedback is a good thing so try not to take it personally.
Let’s get together and get your website working!