It is often said that 21st century digital consumers have an 8 second attention span…
That’s shorter than a goldfish (9 seconds) and it means your content really needs to be something special if you’re going to keep your audience interested!
Back in the day, it was easy to get your stuff noticed and shared purely by creating reasonable quality content. But marketers everywhere cottoned-on and started knocking out content left, right and centre. So now, with all the information that’s available online, anything you post runs the risk of being swamped, simply because consumers can’t keep up with it all!
But content is still King!
And content marketing is certainly not going away, so it’s essential you make sure yours works. And that’s where team Juicy can help.
Our fabulous team has tonnes of experience when it comes to content creation. From the basics of social media to the complexities of a fully-integrated content and channel mix – and everything in between – there’s not much (if anything) we haven’t done. We’ve been there, done that, produced the t-shirts and even invented a few of the ‘wrinkles’!
Here are just a few pointers to get you started…
1. First things first, you need to know where your customers are looking for content.
Do they use social media? If so, which is their preferred platform? Are they reading blogs? Do they want downloads that will help them? How much video content do they watch? When are they online? Do they like printed media? Think of all these, and more.
2. Once you’ve established where your customers are – and when – it should be easier to narrow down the type of content you can create for them.
Here are just some of the formats Team Juicy deploys for clients and can help you with, too…
- Downloadable guides
- Case studies
- White papers
- News releases
- Feature articles
- Training programs
- Printed books
Whatever form it takes, we create engaging content which positions you as the ‘go-to’ experts in your field. Customers look for authoritative, insightful and helpful information; our goal is to engage, inform and inspire your audience in a way that adds value for them… and in turn, for your business.
3. Another top tip is to make sure your message is clear.
Anything over-complicated will be forgotten, so you want to get to the point quickly, and use language that your audience will understand easily – there’s no benefit in making it more difficult than it needs to be (in fact, it’s a turn-off). The sooner you get to the point, the greater chance your reader has of receiving and remembering your message.
4. We also know it takes time to create top quality content, and you certainly don’t want that precious time to be wasted by your masterpiece sinking without trace in the sea of information.
So once you’ve got one brilliant piece, the best thing to do is max it out! Share it everywhere you can. For example, if you’ve written an insightful blog post, shout about it on your social channels and share a link which directs your audience to your site; rework it into a podcast or vlog; send out an eShot using the copy. At Juicy we’re big advocates of the 5Rs: reuse, recycle, repurpose, rinse and repeat, and we whole heartedly recommend them to you too!
5. Lastly, always keep an eye on what’s coming next.
Early adopters of new trends and techniques stand-out far more than slower-paced competitors… so be that early bird! And if you want to keep right up-to-date with what’s happening in the marketing world, remember to join us at the Juice Bar!
As you may have guessed, we LOVE content! So if you’re thinking about a content project, then we’d love to help… get in touch, let’s talk it through and see where we can take it!
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