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Mother’s Day is almost upon us, and it’s got us thinking about the power of Word of Mouth (WOM) Marketing (AKA Mum-Powered Marketing).

Mums have a voice of authority, especially among other mums. Think of all the mum’s forums where tips, recommendations and advice are swapped constantly.

Even as an adult, if my mum tells me to do something, I do it pretty sharpish. We like to call this the ‘because I said so’ theory.

Word of Mouth uses the same theory, and here’s our top 3 reasons why WOM is so effective:

Trust

I don’t know about you, but I hate it when I feel like I’m being sold to (hypocritical coming from a marketer, I know!).

84% of consumers say they trust peer recommendations above all other sources of advertising (Nelsen).

Of course, brands are going to tell you just how awesome their products and services are. But your peers have had first-hand experience of the brand or product.

Emotions

WOM is often fuelled by emotions (which can be a blessing or disaster for businesses).

92% of consumers trust recommendations from others, even people they don’t know, over branded content (The Shelf).

If you’re selling something that you promise will change people’s lives and there’s positive first hand, user-generated experiences circulating social media, you’re onto a winner!

Real Life

Kind of a combination of the last two, but WOM marketing is REAL. Generally, people hate stock photography. Why? Because it’s staged and often isn’t relatable. The same goes for the airbrushed models in makeup ads…

70% of consumers read online customer reviews when considering a brand. (Lithium)

WOM provides the experiences of REAL PEOPLE, living REAL LIVES and having REAL EXPERIENCES.

Also, you can always rely on us Brits to shout loud about something that hasn’t satisfied us, so you know those reviews and recommendations will be REAL.

Now, if you haven’t already, go and get your mum something nice (because I said so!)

If WOM is your thing, check out some of our reviews on TrustPilot! And if you like what you see – get in touch!

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